You’ve prepared the money for the athletes, but have you prepared the athletes for the money?

Key Benefits of Partnering

Education

Total Cents equips student-athletes with crucial financial knowledge through engaging and personalized educational programs. We empower and better prepare student-athletes to make informed decisions, enhancing their academic and athletic experience.

Retention

Increase player retention and overall satisfaction with tailored Total Cents financial plans. Our services not only help attract top talent but also foster long-term enthusiasm and commitment among athletes, securing their financial and personal growth.

Recruitment

Enhance your recruiting strategy with Total Cents. Our financial literacy services provide a compelling value proposition for recruits, and our staff are available to join recruiting discussions, demonstrating our direct support and commitment to prospective athletes' futures.

Donors

Impress and engage your donors with detailed materials from Total Cents, showcasing the substantial impact of your financial education programs. Our collaboration highlights your commitment to the athletes' welfare, enhancing donor confidence and support for your athletic department.

Our Process

Our mission is to give athletes the money smarts they need to manage their financial life without becoming a statistic.

People facing financial difficulties are 3.6 times more likely to experience anxiety and depression compared to those with no financial worries.

Source: National Institute of Mental Health. (2021). Mental Health and Economic Stress.